Live events can accomplish this by serving two purposes. First, when people attend your live event they can purchase your wholesale products.
Second, you can record your live event and use the video as a marketing tool to introduce your new products to your existing and potential customers.
A video of a live event can attract many viewers since it shows them an exciting situation that they otherwise would not be able to participate in.
By running your live event you can also convey the excitement of your wholesale products to people who attend and to those who watch the video of the event.
And if your live event really takes off you can even turn it into a separate business that can generate revenue from other vendors who would like to participate as well.
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